Alex Deamon Graphic Design and Illustration, portfolio of London-based graphic designer
Alex Deamon Eat Grub Bars.jpg

Eat Grub

Eat Grub

BRAND POSITIONING, IDENTITY DESIGN, BRAND GUIDELINES, COPYWRITING, PACKAGING DESIGN & ARTWORK
EATGRUB.CO.UK

Eat Grub creates a range of insect-based products including cricket powder energy bars, ready-to-cook insects and flavoured, roasted crickets. The purpose of their rebrand was to unify all of their products and brand experience. The result was a unique monogram logo based on a combination of a lowercase E and G that had an iconic and insectoid feel to it. The brand pattern was inspired by the chevron shapes found on crickets legs, abstracted and used to create a sense of energy and movement.  

Eat Grub, design and artwork of packaging for cricket protein powder energy bars.

Eat Grub

BRAND POSITIONING, BRAND IDENTITY DESIGN, BRAND GUIDELINES, COPYWRITING, PACKAGING DESIGN & ARTWORK, STATIONERY
EATGRUB.CO.UK

Eat Grub creates a range of insect-based products including cricket powder energy bars, ready-to-cook insects and flavoured, roasted crickets. The purpose of their rebrand was to unify all of their products and brand experience. The result was a unique monogram logo based on a combination of a lowercase E and G that had an iconic and insectoid feel to it. The brand pattern was inspired by the chevron shapes found on crickets legs, abstracted and used to create a sense of energy and movement.  

Eat Grub, design and artwork of packaging for freeze dried insects.
Eat Grub, design and artwork of packaging for flavoured, roasted crickets
Eat Grub, design and writing of comprehensive brand guidelines for use of the Eat Grub brand assets.
Eat Grub, design of all brand stationery such as letterheads.
Eat Grub, design of all brand stationery including business cards for the founders
Eat Grub, design for branded material such as tote bags.

COMPLETED WHILE EMPLOYED AT MYSTERy